Axle To Axle

31” / 33” / 35” / 37

brace height

6” or 7”

IBO Speed

322-334 FPS

Physical Weight

4.1 To 4.5

Draw Length

25.5” - 33”

Draw Weight

40-80 lbs

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NOTHING AIMS LIKE A PRIME, and there is no better example of that than the 2027 Prime HOLD. We cut no corners in refining our design, adding features to make you the best archer and bowhunter you can be. A new, straighter and less-reflexed riser paired with shorter limbs creates a completely reimagined platform, while the new CNTRAX cam system delivers greater efficiency, adjustability, and an improved back wall. The HOLD also introduces our new ALIGN limb pocket tuning system, allowing the limb and pocket to move laterally together for precise, repeatable tuning. Add in an integrated, direct-mount back bar location and the proven Prime technologies you already trust. Includes Center Grip, Swerve, Nano Grip, and AST. The result is a bow engineered from the ground up around one thing: putting you in control of the shot.

You don't get a second chance. The 2027 HOLD is built for the bowhunter who demands confidence when the rangefinder is out, the animal turns broadside, and the conditions aren't perfect. Its balanced platform, refined cam system, rock-solid tuneability, and improved back wall give you the control to settle in, hold steady, and execute when it matters most. From preseason practice to the final seconds of a hunt, every part of the HOLD is designed to make your shot more repeatable and your confidence more absolute. Nothing aims like a Prime.

Hold

Hold 31//6, 33//6, 35//6, 37//6

ATA	Brace Height	IBO Speed	Weight	Draw Weight	Draw Length
31	6	333 FPS	4.1	40–80 LBS NEW 75lb OPTION	25.5”–30.5”
33	6	334 FPS	4.2	40–80 LBS NEW 75lb OPTION	26”–31”
35	6	332 FPS	4.3	40–80 LBS NEW 75lb OPTION	26.5”–31.5”
37	6	330 FPS	4.5	40–80 LBS NEW 75lb OPTION	27”–32”

Hold Special Builds

Hold 31//7, 33//7, 35//7, 37//7

ATA	Brace Height	IBO Speed	Weight	Draw Weight	Draw Length
31	7	325 FPS	4.1	40–80 LBS NEW 75lb OPTION	26.5”–31.5”
33	7	326 FPS	4.2	40–80 LBS NEW 75lb OPTION	27”–32”
35	7	324 FPS	4.3	40–80 LBS NEW 75lb OPTION	27.5”–32.5”
37	7	322 FPS	4.4	40–80 LBS NEW 75lb OPTION	28”–33”

Centrax™ Cam System NEW

The Centrax Cam System is the newest Prime Cam innovation. More speed, an adjustable backwall, and increased string angle make for the best cam system Prime has offered.

Align™ Tuning System NEW

Introducing the Align system, the easiest most precise tuning system on the market. The Align system adjusts the pockets, making sure the cam is always balanced on the center of the axle. Tuning doesn’t require a bow press and is micro adjustable with allen keys, making the smallest adjustments easy.

Center Grip Riser

Prime bows are designed with the grip in the center to improve aiming and accuracy. By moving the grip to the center of the bow, more mass is shifted below the grip – offering maximum stability and accuracy without needing to add additional weight, improving the entire shooting system.

AST™ Riser Design

Advanced Structures Technology (AST™) focuses on bringing together the right materials to the exact places using perfect processes in bow manufacturing. The result is a lighter, stiffer, more precisely made bow. American-made carbon rods are the lightest, strongest, most consistent forms of carbon. Using these allow us to increase stiffness by 47.5% while decreasing overall weight by nearly half a pound. The HOLD is the lightest, stiffest bow on the market that doesn’t compromise precision and accuracy.

X-Weld™ Bonding

The X-Weld bonding process truly demonstrates a leap in engineering and durability standards. Prime’s X-Weld delivers exceptional strength, achieving 8,000 lbs of pull strength per carbon-to-aluminum joint. This is 10 times the required strength needed in bow design.

New Integration Options

The Prime HOLD allows for industry leading integrated accessories. Picatinny style mounts allow for integrated sights, rests, and our TriLite™ Kickstand. The Hold series also has its own integrated quiver, the SherpaLite™. New to the Hold is the SIM (Simple Integrated Mount), an integrated back bar mounting system for weight reduction and increased stability on your overall setup.

Nano2-Grip™ NEW

The newest version of the Nano2 Grip has an overall shape redesign with a flatter back and throat area for more consistency. The grip is screwless for a sleeker simple look. A triangle on the grip now calls out the center of the bow, where Prime separates itself from every other bow.